Customer Journey – From Curious To Committed
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Customer Journey – From Curious To Committed

Customer Journey – From Curious To Committed

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  • Navigate key customer journey phases
  • Create impactful buyer personas
  • Employ industry-specific techniques for unforgettable experiences
  • Get 100 of the world’s most famous guru eBooks for free!
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About Customer Journey – From Curious To Committed

Are you ready to craft a buyer experience that resonates deeply, establishes trust, and builds a lasting connection with your audience?

This blueprint equips you with actionable strategies for understanding and enhancing the customer journey, from curious browsers to committed customers.

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Table of contents icon

  1. Understanding Your Customers
    1. Customer Segmentation
    2. Analyzing Customer Behavior: Online and Offline
    3. Customer Feedback and Surveys​​
  2. Defining and Utilizing Buyer Personas
    1. Gathering Demographic Information
    2. Understanding Psychographic Details
    3. Recognizing Behavioral Traits​​
    4. Identifying Pain Points and Challenges
    5. Aligning Content with Buyer Personas
  3. Strategic Questioning to Navigate Your Business Landscape
    1. Are People Interested in Buying What We Offer?
    2. Does Your Product Fix a Client’s Issue?
    3. How Much Are Clients Ready to Pay for Our Product?​​
    4. Are We Targeting a Broad or Niche Audience?
    5. What Do Our Competitors Offer These Clients?​​
  4. Journeying with Your Customer – Key Phases
    1. Awareness
    2. Consideration
    3. Preference/Intent​​
    4. Purchase
    5. Retention​​
    6. Loyalty
    7. Re-Engagement​
  5. Industry-specific Customer Journey Insights
    1. Retail Industry
    2. Technology & Software Industry​​
    3. Healthcare Industry
    4. B2B Customer Journey
    5. Case Studies​
  6. What is Customer Journey Mapping?
    1. The Basics of Customer Journey Mapping​​
    2. Why is Customer Journey Mapping Important?
    3. Creating a Customer Journey Map​
  7. Emotional Mapping – Beyond Actions
    1. What is Emotional Mapping?
    2. Why Emotions Matter in the Customer Journey?
    3. How to Create an Emotional Map?
  8. Strategic Touchpoint Identification
    1. What Are Touchpoints?​​
    2. Why Identify Strategic Touchpoints?
    3. How to Identify Strategic Touchpoints?​
  9. Discovering Your Business – The Initial Touchpoint
    1. How Did They Find Out About You?
    2. Market Research and Customer Feedback​​
    3. Digital Footprints: Analyzing Online Interactions
    4. Which Channels and What Did They Do?
    5. Website Analytics and Customer Behavior​​​
  10. Point of Sale (POS)
    1. Understanding the Point of Sale (POS)
    2. Optimizing the POS Experience
    3. Integration of Technology at the POS​​​
  11. Post-Purchase Engagement
    1. What Happens After the Sale?
    2. Follow-Up Communications​​
    3. Encouraging Customer Feedback and Reviews
    4. Strategies for Effective Post-Purchase Engagement
    5. Loyalty Programs​​​
    6. Creating Community Engagement​​​
  12. KPIs for Monitoring Customer Journey Success
    1. Why KPIs Are Crucial?
    2. Essential Customer Journey KPIs​​​
    3. Measuring KPIs Effectively​​​
  13. Techniques and Tools for Effective Journey Mapping
    1. Why is Journey Mapping Crucial?
    2. Turning Your Touchpoints into a Cohesive Journey​​
    3. Visual Techniques in Journey Mapping
    4. Sketch
    5. Figma​​​
    6. Miro​​​​​
  14. Strategies to Optimize the Customer Journey
    1. Tailored Marketing Messages
    2. Reducing Unnecessary Steps​​
    3. Streamlining Processes
    4. Utilizing Chatbots for Immediate Responses
    5. Optimizing Website and Mobile Experience​​​
    6. Employee Training for Enhanced Customer Service
    7. User-Friendly Navigation and Content
    8. Developing a Customer-Centric Culture
    9. Implementing CRM Systems​​​
    10. Personalized Product Recommendations
  15. Successful Customer Journey Examples
    1. Apple
    2. Spotify​​
    3. TurboTax
    4. HubSpot​​​​​​

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Exeptional feedback from our readers

11,375+ Business Leaders used this pack of resources to propel their business growth

323 reviews for Customer Journey – From Curious To Committed

  1. Luna Frost Verified Buyer –

    I finished this book in two days and immediately started applying the strategies. The results have been incredible!

  2. Arlo Trek Verified Buyer –

    Every entrepreneur should read this book. It will change how you see customer interactions.

  3. Marlowe Vibe Verified Buyer –

    The book explains why people buy and how to make the process feel effortless for them.

  4. Quinn Shores Verified Buyer –

    Great for small businesses and startups! It helped me create a seamless experience for my customers.

  5. Ella Voyage Verified Buyer –

    I used to think a good product was enough, but this book showed me that customer experience is what truly builds a brand.

  6. Luna Wander Verified Buyer –

    The book does a good job explaining the customer journey, but some strategies seem more theoretical than actionable.

  7. Orion Path Verified Buyer –

    Every chapter gave me something new to think about. I’ve already recommended this book to my entire team.

  8. Jasper Bliss Verified Buyer –

    The insights on customer loyalty alone make this book worth buying.

  9. Tessa Horizon Verified Buyer –

    This book helped me fix key friction points in my sales funnel, and now my conversion rates are higher than ever.

  10. Hazel Trek Verified Buyer –

    I’ve read dozens of business books, and this one stands out because it’s so practical and applicable.

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