Customer Journey – From Curious To Committed
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Customer Journey – From Curious To Committed

Customer Journey – From Curious To Committed

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  • Navigate key customer journey phases
  • Create impactful buyer personas
  • Employ industry-specific techniques for unforgettable experiences
  • Get 100 of the world’s most famous guru eBooks for free!
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About Customer Journey – From Curious To Committed

Are you ready to craft a buyer experience that resonates deeply, establishes trust, and builds a lasting connection with your audience?

This blueprint equips you with actionable strategies for understanding and enhancing the customer journey, from curious browsers to committed customers.

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Table of contents icon

  1. Understanding Your Customers
    1. Customer Segmentation
    2. Analyzing Customer Behavior: Online and Offline
    3. Customer Feedback and Surveys​​
  2. Defining and Utilizing Buyer Personas
    1. Gathering Demographic Information
    2. Understanding Psychographic Details
    3. Recognizing Behavioral Traits​​
    4. Identifying Pain Points and Challenges
    5. Aligning Content with Buyer Personas
  3. Strategic Questioning to Navigate Your Business Landscape
    1. Are People Interested in Buying What We Offer?
    2. Does Your Product Fix a Client’s Issue?
    3. How Much Are Clients Ready to Pay for Our Product?​​
    4. Are We Targeting a Broad or Niche Audience?
    5. What Do Our Competitors Offer These Clients?​​
  4. Journeying with Your Customer – Key Phases
    1. Awareness
    2. Consideration
    3. Preference/Intent​​
    4. Purchase
    5. Retention​​
    6. Loyalty
    7. Re-Engagement​
  5. Industry-specific Customer Journey Insights
    1. Retail Industry
    2. Technology & Software Industry​​
    3. Healthcare Industry
    4. B2B Customer Journey
    5. Case Studies​
  6. What is Customer Journey Mapping?
    1. The Basics of Customer Journey Mapping​​
    2. Why is Customer Journey Mapping Important?
    3. Creating a Customer Journey Map​
  7. Emotional Mapping – Beyond Actions
    1. What is Emotional Mapping?
    2. Why Emotions Matter in the Customer Journey?
    3. How to Create an Emotional Map?
  8. Strategic Touchpoint Identification
    1. What Are Touchpoints?​​
    2. Why Identify Strategic Touchpoints?
    3. How to Identify Strategic Touchpoints?​
  9. Discovering Your Business – The Initial Touchpoint
    1. How Did They Find Out About You?
    2. Market Research and Customer Feedback​​
    3. Digital Footprints: Analyzing Online Interactions
    4. Which Channels and What Did They Do?
    5. Website Analytics and Customer Behavior​​​
  10. Point of Sale (POS)
    1. Understanding the Point of Sale (POS)
    2. Optimizing the POS Experience
    3. Integration of Technology at the POS​​​
  11. Post-Purchase Engagement
    1. What Happens After the Sale?
    2. Follow-Up Communications​​
    3. Encouraging Customer Feedback and Reviews
    4. Strategies for Effective Post-Purchase Engagement
    5. Loyalty Programs​​​
    6. Creating Community Engagement​​​
  12. KPIs for Monitoring Customer Journey Success
    1. Why KPIs Are Crucial?
    2. Essential Customer Journey KPIs​​​
    3. Measuring KPIs Effectively​​​
  13. Techniques and Tools for Effective Journey Mapping
    1. Why is Journey Mapping Crucial?
    2. Turning Your Touchpoints into a Cohesive Journey​​
    3. Visual Techniques in Journey Mapping
    4. Sketch
    5. Figma​​​
    6. Miro​​​​​
  14. Strategies to Optimize the Customer Journey
    1. Tailored Marketing Messages
    2. Reducing Unnecessary Steps​​
    3. Streamlining Processes
    4. Utilizing Chatbots for Immediate Responses
    5. Optimizing Website and Mobile Experience​​​
    6. Employee Training for Enhanced Customer Service
    7. User-Friendly Navigation and Content
    8. Developing a Customer-Centric Culture
    9. Implementing CRM Systems​​​
    10. Personalized Product Recommendations
  15. Successful Customer Journey Examples
    1. Apple
    2. Spotify​​
    3. TurboTax
    4. HubSpot​​​​​​

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Exeptional feedback from our readers

11,375+ Business Leaders used this pack of resources to propel their business growth

323 reviews for Customer Journey – From Curious To Committed

  1. Elias Wind Verified Buyer –

    Simple, yet highly effective. Every chapter is packed with valuable insights to help create a seamless customer journey.

  2. Ember Glow Verified Buyer –

    I’ve read many business books, but this one gave me immediate, practical takeaways I could apply right away.

  3. Stellan Rays Verified Buyer –

    A must-have for any business owner! This book helped me refine my customer experience strategy and build long-term trust.

  4. Luna Quest Verified Buyer –

    One of the best business books I’ve read this year! If you want to build lasting customer relationships, don’t skip this book.

  5. Orion Dream Verified Buyer –

    This book helped me see the buying process from the customer’s perspective, which has been invaluable for improving my sales funnel.

  6. Mira Vibe Verified Buyer –

    The perfect mix of strategy and execution. I walked away with a solid plan to improve my business.

  7. Titan Echo Verified Buyer –

    Highly practical! I love books that provide clear steps rather than just concepts, and this one delivers exactly that.

  8. Seraphina Glimmer Verified Buyer –

    The section on removing friction points in the buyer’s journey was an eye-opener. I never realized how many obstacles I was unknowingly creating!

  9. Arlo Moon Verified Buyer –

    If you want to understand your customers better and create a buying journey they love, this book is your answer.

  10. Rhea Waves Verified Buyer –

    This book gave me a fresh perspective on customer experience. I’ve already made improvements to my business based on its insights.

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