Customer Relationship Explained
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Customer Relationship Explained

Customer Relationship Explained

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  • 21 Customer Relationship Strategies
  • Must-have Guide for Business Enthusiasts
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About Customer Relationship Explained

Developing strong customer relationships is essential to the success of any business. With 21 Customer Relationship Strategies, you’ll learn how to identify opportunities for improvement within the customer journey and develop operations management techniques so no stone goes unturned when utilizing Customer Relationship Strategies.

Whether you’re just starting out or established in the industry, our guide is an excellent resource for creating strong bonds with customers.

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Table of contents icon

  1. Introduction
  2. Importance of Effective Customer Relationship
  3. Customer Service vs. Customer Relationship
  4. Customer Experience vs. Customer Relationship
  5. Customer Retention
  6. Customer Loyalty
  7. Customer Satisfaction
  8. Customer Feedback
  9. Investing in employee training
  10. Types of Customer Relationships
    1. Transactional Relationship
    2. Automated services
    3. Long-term
    4. Personal assistance
    5. Dedicated Personal assistance
    6. Self-Service
    7. Communities
    8. Co-creation
    9. Switching costs
  11. 21 Strategies to Build Strong Customer Relationships
    1. Exceed customer service
    2. Personalize customer relationships
    3. Understand customer psychology
    4. Prioritize customer experience
    5. Create unique value for customers
    6. Be proactive rather than reactive
    7. Be empathetic rather than defensive
    8. Share your concerns early
    9. Build multi-channel communication
    10. Keep organized customer files
    11. Utilize Customer Relationship Management (CRM) tools
    12. Award loyal customers
    13. Gather feedback and act on it
    14. Respond right away
    15. Follow up regularly
    16. Communicate with affirming language
    17. Establish regular quality controls
    18. Show you genuinely care
    19. Model the behavior you want to see
    20. Establish quarterly business reviews
    21. Remember that building strong relationships takes time
  12. Benefits of Positive Customer Relations
    1. Loyal Customer Base
    2. Enhanced Customer Satisfaction
    3. Competitive Advantage
    4. Strong Employee Morale
    5. Customer Recommendations
    6. Increased Lifetime value(LTV) of Customers
  13. Emotional Intelligence in Customer Relationship
  14. 5 Levels of Relationship Marketing
    1. Basic marketing
    2. Reactive marketing
    3. Accountable marketing
    4. Proactive marketing
    5. Partnership marketing
  15. Pros and Cons of Relationship Marketing
  16. Case Studies
    1. Apple
    2. Ikea
    3. AirBnB
    4. Southwest Airlines
    5. Casper
  17. Conclusion

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11,375+ Business Leaders used this pack of resources to propel their business growth

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    Good book with practical ideas, but some sections feel repetitive. A bit more depth on customer retention would have been helpful.

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